Crop of a Bucket Challenge Photo, Catching the Action, Creating Awareness, Increasing Contributions

Crop of a Bucket Challenge Photo, Catching the Action, Creating Awareness, Increasing Contributions

Ruth E. Hendricks Photography

It’s all over the internet. Bill Gates did it with an elaborate contraption he designed.  Friends, neighbors, coworkers are challenging one another and the videos are all over social media.  People challenging others to pour a bucket of ice water over their heads to call attention to Amyotrophic Lateral Sclerosis.  ALS is defined on the ALS Association webpage as “Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.” 

One thing is the crazy stunt has not only gone viral, a dreaded disease- ALS  has come to the forefront and received  22.9 million dollars in donations, a marked increase from a year ago.   Of course there’s controversy and debate, too.  Are the participants really understanding what ALS is and how it affects those who have it? and their families? Others think it is a waste of…

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